https://www.nytimes.com/2017/12/19/business/tech-san-luis-obispo.html

“How Tech Expanded From Silicon Valley to Bubblegum Alley”

SAN LUIS OBISPO, Calif. — San Luis Obispo has a reputation for being a sleepy town in central California known for its laid-back charm. Top tourist draws are a nearby 18th-century Spanish mission and Bubblegum Alley, a walkway lined with chewed gum. But Rick Stollmeyer, the chief executive of MindBody, envisioned it as a bustling tech hub.